How To Create Markets Out Of Thin Air (...Without the Hype)
Unlock 3 AI Prompts that turn your pre-verbal insights into metaphors that generate economic value
What You’ll Get:
3 AI Prompts to help you create your own world
Access to our weekly Implementation Support Calls
BONUS: 10% discount on next cohort (starts 19th Aug)
Everything for just $12/month or $99/year. Unsubscribe at any time.
When I began to feel disillusioned with my career, I explored different ways out.
I did what everyone does — search new ideas.
But then, I got into a loop:
Feeling excited about an idea → starting a one-off project → then dropping it → feel excited about another idea...
Why?
Because those ideas weren’t truly mine.
They were just part of the same utilitarian system I was trying to escape.
Influenced by the 50+ books, courses and well-articulated experts that I got surrounded by.
Echoes of the same noise.
In truth, I was following someone else's maps rather than creating my own.
Which brings us to the main point:
Anyone can read 50+ books, get super excited about the possibilities, and then... give up on that knowledge after a few weeks.
No matter how you try to escape it, you must build your own maps.
That requires stepping into a territory most people fear: uncertainty.
It requires developing a new way of thinking that goes A → Not-A → B.
Where Not-A is the place of Not-Knowing.
A kind of thinking that you won't learn at school.
In fact, this thinking is marginalised from society at large.
Society seems to prefer the performative clarity, quick hacks and empty frameworks.
That's where METAPHORS come in.
The Hidden Force Shaping Everything You Do
Most people believe metaphors are just language.
Poetic analogies to make communication more interesting.
For this reason, most think they can get along perfectly well without paying attention to metaphors operating in their everyday life:
"Time is money"
"Arguments are wars"
"Business is like a game"
Contrast that with our obsession with 'bias'.
Maybe because 'bias' can be dissected in pseudo-laboratory experiences, we now have a list of 188 biases that 'measure' our behaviours:
How confirmation bias distorts our judgment.
How availability bias skews our decisions.
How anchoring bias limits our thinking.
The consequence is that few talk about metaphors.
And yet, metaphor is pervasive in everyday life.
Not just in language but in thought and action.
Metaphors have far more power over your actions than any bias ever will.
"Time is money" doesn't just explain time. It makes you rush, optimise, and treat every moment like a transaction.
"Arguments are war" doesn't just describe disagreement. It makes you attack, defend, and try to destroy the other person's position.
"Business is like a game" doesn't just frame competition. It determines whether you play to win, play not to lose, or play to keep playing.
These metaphors are invisible operating system running your decisions.
Some metaphors trap you in hidden optimisation narratives from the very system you're trying to escape...
...While other metaphors make you step into the A → Not-A → B process.
It's Metaphors — not bias — that help you navigate Not-Knowing.
Yet, most of us are running on metaphors we never consciously chose.
That's why we keep looping inside the very systems we try to escape:
Feeling excited about an idea → starting a one-off project → then dropping it → repeat...
No wonder breakthroughs feel impossible.
No wonder everything feels like empty frameworks.
You're trying to build a future using yesterday's metaphors.
That's about to change...
The Best Creators Don't Just Have Good Ideas — They Use Different Metaphors
This is what today's AI Prompts will help you do.
Create metaphors that serve you, not trap you.
When you change your metaphors, you change what becomes possible.
It works like this:
PRE-VERBAL → CONCEPTS → METAPHORS → VALUE CREATION
1/ Concepts gives structure to new perspectives that liberate the mind.
2/ Metaphors activate concepts using an analogy. A metaphor adds embodiment that makes you act as if.
We don't literally mean arguments (concept) are wars (metaphor), but we act as if that's the case (analogy).
3/ Together, concepts and metaphors create new products and services in an economy where invisible demand becomes visible.
This is the Pre-Verbal Economy.
Where value emerges before it can be articulated in familiar language.
Where your pre-verbal insights become your competitive advantage.
Where your metaphors make invisible demand suddenly visible.
And now, for the first time, you can do this systematically.
The Three AI Prompts That Create New Markets From Your Pre-Verbal Ideas
The AI Prompts below work like co-creators.
They expand your thinking instead of replacing it.
You share your raw insights or notes you've collected.
Then they extract your pre-verbal ideas and follow this process:
PRE-VERBAL → CONCEPTS → METAPHORS → VALUE CREATION
"These Prompts help me get there a lot quicker... I've just signed a client much faster", a recent user told me.
If you know you have something original to contribute, but find it hard to verbalise, this is for you.
Let's start: